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Picture this: You’re scrolling Netflix for 20 minutes, can’t decide what to watch, then end up rewatching The Office for the hundredth time. Sound familiar? Welcome to the new world of media consumption, where subscription models have completely flipped the script on how we consume entertainment. Gone are the days of waiting for your favourite […]
Exploring the Impact of Subscription Models on Media Consumption Read More »
Are you dreaming of seeing your name in movie credits, hearing your voice on the radio, or breaking news stories that matter? The media industry continues to evolve rapidly, creating exciting opportunities for those who know how to navigate its complex landscape. With streaming platforms revolutionising content consumption and social media changing how news spreads,
How to Build a Career in the Media Industry: Tips for Aspiring Professionals Read More »
Have you ever wondered why your favourite brands suddenly feel more personal and relatable? The answer lies in a fundamental shift that’s reshaping how companies connect with audiences. Traditional advertising is losing its grip, while a new force is taking centre stage: influencer marketing. This transformation isn’t just changing the game – it’s rewriting the
The Role of Influencers in Modern Media Strategies Read More »
Picture this: A talented photographer in Mumbai captures a stunning image that goes viral on social media. Within hours, dozens of websites use her photo without permission or payment. She spends weeks trying to track down copyright violations, but by then, her moment has passed, and she’s earned nothing from the 2.4 million views her
How Blockchain Technology Could Disrupt the Media Industry Read More »
When was the last time you held a magazine without immediately reaching for your phone? While experts predicted print media would be dead by 2020, the opposite happened. Let’s dive into why print media is making an epic comeback. What People Think Print Media Means Most people picture outdated newspapers and dusty magazines when they
The Future of Print Media in a Digital World Read More »
Your Netflix knows you better than your best friend does because of Changing Consumer behaviors. Creepy? Maybe. Profitable? Absolutely. Last night, you probably binge-watched three episodes of that show Netflix “recommended” for you. This morning, Spotify served up the perfect playlist for your mood. Your TikTok feed somehow knew exactly what would make you laugh.
How Media Companies Are Adapting to Changing Consumer Behaviors Read More »
Picture this: You’re scrolling through Twitter at 2 AM when suddenly your neighbour posts a video of a water main burst flooding your street. Within minutes, hundreds of locals are sharing updates, organising help, and demanding answers from the city council. No news van in sight. No reporter with perfect hair delivering scripted lines. Just
The Role of Citizen Journalism in Today’s Media Read More »
Your grandparents gathered around radios for entertainment. Your parents abandoned them for TV. You probably haven’t touched a radio dial in years. Yet somehow, audio is back – and it’s bigger than ever. The audio media industry was dying a slow death until podcasts crashed the party. What started as nerds talking into microphones has exploded into
How Podcasts Are Reviving the Audio Media Industry Read More »
Imagine waking up to find your favourite news source sharing completely false information about a major event. Within minutes, millions of people have seen, shared, and believed this misinformation. This scenario isn’t fiction—it’s the harsh reality of media ethics in today’s digital landscape. As traditional journalism collides with social media platforms, citizen reporters, and AI-generated
The Challenges of Media Ethics in the Digital Era Read More »
Remember when creating a single piece of content took days, weeks, or even months? When journalists spent hours transcribing interviews, editors pulled all-nighters perfecting headlines, and video production required massive teams and budgets that made small media outlets cry? Those days are officially dead. While you were scrolling through your social feed this morning, artificial
How AI Is Transforming Content Creation in the Media Industry Read More »
